HRDHSV
03-23-2009, 02:38 PM
KELLY RACING OPENS ITS DOORS FOR V8 SUPERCAR ASSAULT
http://i294.photobucket.com/albums/mm118/HRDHSV/post-477-1236424169_thumb.jpg
ONE of Australian sport's most ambitious projects was officially launched in Melbourne today when brothers Todd and Rick Kelly opened the doors on a new four-car V8 Supercar team. Impressive state-of-the-art facilities in Braeside will be the home of two Jack Daniel's-backed Holden Commodores driven by the Kelly Brothers a Dodo backed Holden Commodore to be driven by Jack Perkins and a fourth Commodore by Dale Wood.
The project comes after 10 years in the sport by the Kelly family and with the blessing and major support of Holden.
The move will make Todd and Rick Kelly the only owner-drivers in the series, which will consist of 14 championship venues this year throughout Australia, New Zealand and Bahrain.
"We are extremely excited to have built what we have from scratch by combining 10 years of family knowledge, some first class sponsorship partners and the passion and enthusiasm of the Kelly Racing employees," said Todd Kelly.
"Holden has been critical in the whole process and are providing significant support as we drive forward with all of our plans.
"The enthusiasm and morale around our race shop is just awesome and everyone is itching to get out on the race track.
"This is by far the most exciting time of my racing career and to put together what we have in a pretty short period of time is outstanding and an absolute credit to all our guys.
"Jack Daniel's are a fantastic company and brand to be in partnership with and we have had positive talks with several other leading companies who have shown genuine interest in our new operation."
Rick Kelly believes this new concept is going to be a significant change for his career and one he cannot wait to tackle head-on.
"This is something very different from what I have been used to and it brings me to a new chapter in my career," said Rick Kelly.
"I am looking forward to being able to have more input and involvement in the day to day operations as well as race weekends.
"I think everyone involved in this program over the last few months has learnt a lotabout teamwork and if the passion being shown behind the doors at Kelly Racing is any indication, then I think we are going to be competitive." Holden Motorsport boss, Simon McNamara, said that Kelly Racing would give Holden fans plenty to cheer about throughout the year.
"Todd and Rick Kelly have been tremendous ambassadors for Holden, HoldenMotorsport and our associated brands for many years," said McNamara.
"Both drivers have been successful in their own right and possess so many of the key elements needed to be successful in this business."
The Jack Daniel's Racing and Dodo Racing Holdens will hit the track at Winton in North-East Victoria tomorrow for a initial shakedown, while all four Kelly entries will return for an official V8 Supercar test day on Monday, March 9.
JACK DANIEL'S TEAM UP WITH THE KELLY GANG
V8 Supercar brothers Todd and Rick Kelly will drive for the same team and in the same colours full-time this season after the covers were officially taken off their Jack Daniel's Holden Commodores in Melbourne today.
The pair has established its own V8 Supercar operation during the off-season and it was at the new Kelly Racing headquarters in the Melbourne suburb of Braeside where the Jack Daniel's machines were unveiled for the first time.
Todd Kelly will drive the #7 Jack Daniel's Commodore while brother Rick will have the familiar #15 on the side of his Jack Daniel's Holden. Both will make their race debuts at the Clipsal 500 in Adelaide on March 19-22.
A common team and naming rights sponsor means that the Kelly brothers will not only have a major presence on track all season, but will also combine to form one of the strongest driver pairings for the annual endurance events at Phillip Island and Bathurst.
The only time that the two have raced together was in the 2006 endurance events when they drove the HSV Toll Commodore to second place at Bathurst's Mt Panorama.
Brown Forman, owners of the Jack Daniel's trademark, confirmed their support of the new team through Australian Managing Director Michael McShane.
The cars will campaign all 14 championship rounds and the non-championship events at the Australian Grand Prix in Melbourne and will continue to strongly campaign Jack Daniel's community-focused ‘Pace Yourself. Drink Responsibly' program.
Jack Daniel's joined the V8 Supercar ranks with Perkins Racing in 2006 and teams up with Kelly Racing after the closure of Larry Perkins' race operations at the end of last season. Perkins' company will be a strong partner in the new operation - building it's cars and providing on-going technical support.
Today's announcement means that Todd Kelly extends his relationship with Jack Daniel's after first being given the keys to the famous black and white #7 machine last season.
"I had an instant bond with Jack Daniel's and its key personnel last season at Perkins Racing and it's fantastic that they have joined us as our naming-rights partner," said Todd Kelly.
"Jack Daniel's is one of the strongest brands in the world and we are privileged to have it on the side of our cars in our debut season.
"Jack Daniel himself once said in reference to his Tennessee whiskey ‘every day we make it, we'll make it the best we can', and I guess if we take the same attitude into our new racing operation we can only move forward.
"The Jack Daniel's management, staff and customer base are some of the best people I have had the pleasure of meeting in racing and I look forward to making our operation as competitive as possible for all of them in 2009.
"Rick Kelly, who won the V8 Supercar Championship in 2007, believes that 2009 will be a "new beginning" for everyone involved with Kelly Racing.
"The support we have had from Jack Daniel's as we have gone through the tough months of establishing our own team has been incredible," said Rick.
"This is obviously an exciting year for our entire family because we have the responsibility of our own team, Todd and I get to race together as teammates in V8 Supercar and we have all that to share with Jack Daniel's and everyone associated with the brand.
"Todd and I will be racing each other as hard as ever, but from now on I guess we will be a little happier if the other one manages a big result."
McShane says that his company has enjoyed its time in V8 Supercar racing, but that it intended to use all of the knowledge it has gained in the first three years to take the Jack Daniel's brand to a new level with Kelly Racing this season.
"V8 Supercars has provided some great marketing opportunities for the Jack Daniel's brand over the last three years and we look forward to ramping that up with Todd and Rick and their new team in 2009," said McShane.
"Starting their own operation is a major step for the boys, but we applaud their passion and commitment to the sport and believe they will both be great ambassadors for the Jack Daniel's brand.
"If the work ethic they have displayed over the last couple of months in structuring this team is any indication, I think we can expect some solid results and maybe the chance to celebrate with a quiet sip of Jack Daniel's on a Sunday night or two.
"We enjoyed our time with Larry Perkins Racing and his efforts to bring us into the sport and it is great that he won't be too far away because of his major contribution on the technical side of the new team."
The two-car Jack Daniel's team will be half of a four-car assault being campaigned by Kelly Racing in 2009 with Jack Perkins and Dale Wood driving the other two Holden entries.
The Jack Daniel's Racing Holden's will hit the track at Winton in North-East Victoria tomorrow for a initial shakedown, while all four Kelly Racing entries will return for an official V8 Supercar test day on Monday, Mach 9.
http://i294.photobucket.com/albums/mm118/HRDHSV/post-477-1236424169_thumb.jpg
ONE of Australian sport's most ambitious projects was officially launched in Melbourne today when brothers Todd and Rick Kelly opened the doors on a new four-car V8 Supercar team. Impressive state-of-the-art facilities in Braeside will be the home of two Jack Daniel's-backed Holden Commodores driven by the Kelly Brothers a Dodo backed Holden Commodore to be driven by Jack Perkins and a fourth Commodore by Dale Wood.
The project comes after 10 years in the sport by the Kelly family and with the blessing and major support of Holden.
The move will make Todd and Rick Kelly the only owner-drivers in the series, which will consist of 14 championship venues this year throughout Australia, New Zealand and Bahrain.
"We are extremely excited to have built what we have from scratch by combining 10 years of family knowledge, some first class sponsorship partners and the passion and enthusiasm of the Kelly Racing employees," said Todd Kelly.
"Holden has been critical in the whole process and are providing significant support as we drive forward with all of our plans.
"The enthusiasm and morale around our race shop is just awesome and everyone is itching to get out on the race track.
"This is by far the most exciting time of my racing career and to put together what we have in a pretty short period of time is outstanding and an absolute credit to all our guys.
"Jack Daniel's are a fantastic company and brand to be in partnership with and we have had positive talks with several other leading companies who have shown genuine interest in our new operation."
Rick Kelly believes this new concept is going to be a significant change for his career and one he cannot wait to tackle head-on.
"This is something very different from what I have been used to and it brings me to a new chapter in my career," said Rick Kelly.
"I am looking forward to being able to have more input and involvement in the day to day operations as well as race weekends.
"I think everyone involved in this program over the last few months has learnt a lotabout teamwork and if the passion being shown behind the doors at Kelly Racing is any indication, then I think we are going to be competitive." Holden Motorsport boss, Simon McNamara, said that Kelly Racing would give Holden fans plenty to cheer about throughout the year.
"Todd and Rick Kelly have been tremendous ambassadors for Holden, HoldenMotorsport and our associated brands for many years," said McNamara.
"Both drivers have been successful in their own right and possess so many of the key elements needed to be successful in this business."
The Jack Daniel's Racing and Dodo Racing Holdens will hit the track at Winton in North-East Victoria tomorrow for a initial shakedown, while all four Kelly entries will return for an official V8 Supercar test day on Monday, March 9.
JACK DANIEL'S TEAM UP WITH THE KELLY GANG
V8 Supercar brothers Todd and Rick Kelly will drive for the same team and in the same colours full-time this season after the covers were officially taken off their Jack Daniel's Holden Commodores in Melbourne today.
The pair has established its own V8 Supercar operation during the off-season and it was at the new Kelly Racing headquarters in the Melbourne suburb of Braeside where the Jack Daniel's machines were unveiled for the first time.
Todd Kelly will drive the #7 Jack Daniel's Commodore while brother Rick will have the familiar #15 on the side of his Jack Daniel's Holden. Both will make their race debuts at the Clipsal 500 in Adelaide on March 19-22.
A common team and naming rights sponsor means that the Kelly brothers will not only have a major presence on track all season, but will also combine to form one of the strongest driver pairings for the annual endurance events at Phillip Island and Bathurst.
The only time that the two have raced together was in the 2006 endurance events when they drove the HSV Toll Commodore to second place at Bathurst's Mt Panorama.
Brown Forman, owners of the Jack Daniel's trademark, confirmed their support of the new team through Australian Managing Director Michael McShane.
The cars will campaign all 14 championship rounds and the non-championship events at the Australian Grand Prix in Melbourne and will continue to strongly campaign Jack Daniel's community-focused ‘Pace Yourself. Drink Responsibly' program.
Jack Daniel's joined the V8 Supercar ranks with Perkins Racing in 2006 and teams up with Kelly Racing after the closure of Larry Perkins' race operations at the end of last season. Perkins' company will be a strong partner in the new operation - building it's cars and providing on-going technical support.
Today's announcement means that Todd Kelly extends his relationship with Jack Daniel's after first being given the keys to the famous black and white #7 machine last season.
"I had an instant bond with Jack Daniel's and its key personnel last season at Perkins Racing and it's fantastic that they have joined us as our naming-rights partner," said Todd Kelly.
"Jack Daniel's is one of the strongest brands in the world and we are privileged to have it on the side of our cars in our debut season.
"Jack Daniel himself once said in reference to his Tennessee whiskey ‘every day we make it, we'll make it the best we can', and I guess if we take the same attitude into our new racing operation we can only move forward.
"The Jack Daniel's management, staff and customer base are some of the best people I have had the pleasure of meeting in racing and I look forward to making our operation as competitive as possible for all of them in 2009.
"Rick Kelly, who won the V8 Supercar Championship in 2007, believes that 2009 will be a "new beginning" for everyone involved with Kelly Racing.
"The support we have had from Jack Daniel's as we have gone through the tough months of establishing our own team has been incredible," said Rick.
"This is obviously an exciting year for our entire family because we have the responsibility of our own team, Todd and I get to race together as teammates in V8 Supercar and we have all that to share with Jack Daniel's and everyone associated with the brand.
"Todd and I will be racing each other as hard as ever, but from now on I guess we will be a little happier if the other one manages a big result."
McShane says that his company has enjoyed its time in V8 Supercar racing, but that it intended to use all of the knowledge it has gained in the first three years to take the Jack Daniel's brand to a new level with Kelly Racing this season.
"V8 Supercars has provided some great marketing opportunities for the Jack Daniel's brand over the last three years and we look forward to ramping that up with Todd and Rick and their new team in 2009," said McShane.
"Starting their own operation is a major step for the boys, but we applaud their passion and commitment to the sport and believe they will both be great ambassadors for the Jack Daniel's brand.
"If the work ethic they have displayed over the last couple of months in structuring this team is any indication, I think we can expect some solid results and maybe the chance to celebrate with a quiet sip of Jack Daniel's on a Sunday night or two.
"We enjoyed our time with Larry Perkins Racing and his efforts to bring us into the sport and it is great that he won't be too far away because of his major contribution on the technical side of the new team."
The two-car Jack Daniel's team will be half of a four-car assault being campaigned by Kelly Racing in 2009 with Jack Perkins and Dale Wood driving the other two Holden entries.
The Jack Daniel's Racing Holden's will hit the track at Winton in North-East Victoria tomorrow for a initial shakedown, while all four Kelly Racing entries will return for an official V8 Supercar test day on Monday, Mach 9.